A bit about the writer . . . Cheri grew up on a dairy farm in northern Wisconsin and has been involved in ag communications since working at a daily newspaper in southern Minnesota. Would you believe they thought it was odd that she knew the difference between a chicken and a turkey? That ability landed her the responsibility of developing weekly ag pages, and from there, she has taken her passion for writing and agriculture around the world.

On Cheri’s LinkedIn profile, you'll see that she has worked as a newspaper reporter and on the client side for a dairy cooperative, an international non-profit, and a global bovine genetics company. She also worked on the agency side for firms in Minneapolis and Kansas City, which allowed her to cover a wide range of products, from crop protection to bovine pharmaceuticals, and everything in between.

Fast forward to today, Cheri lives just north of Madison, Wis., where she runs Aspen Hill Marketing & Communications. As a consultant, Cheri works on a variety of projects, including crisis communications, day-to-day writing, and social media posting. In fact, she even spearheaded and wrote grant applications for a meat processor. Additionally, she assisted in the proprietary development of several white papers for Fortune 500 companies to help staff determine the company policies for animal welfare specific to Proposition 12.

To view the work that I’ve done that is public, look below.

Recent Work by Aspen Hill Marketing & Communications

Content Creation & Project Management for Nicholas Meat -
Since March 2021

Content Creation for American Veal Association -
Since October 2023

Content Creation for Zoetis Pig Health Monthly

Content Creation for Zoetis Poultry Health Today

Content Creation for Corteva™ Agriscience - Fall 2025

Project Management for Armor Animal Health - May 2023

Content Creation for University of California - Davis - February 2023